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BRIGHT SIDER
Packaging & label design, brand identity & concept design
With a modern and approachable design, Bright Sider speaks to Gen Z’s and Millennials who are most commonly affected by mental health. Pulling colours from nature and fruit, I emphasized a natural, inviting and calming pallet with a creamy white background to give a warm feel. The orange logo represents, joy, encouragement and balance. Illustrations made to represent each flavour.
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