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BRIGHT SIDER

Brand identity & concept design/label design

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With a modern and approachable design, Bright Sider speaks to Gen Z’s and Millennials who are most commonly affected by mental health. Pulling colours from nature and fruit, I emphasized a natural, inviting and calming pallet with a creamy white background to give a warm feel. The orange  logo represents, joy, encouragement and balance. Illustrations made to represent each flavour.

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